Are you practicing the 3 R’s? What are the 3 R’s, you ask? Recycle, reuse, repurpose – all part of reinventing your business everyday. How much of what you create just needs to be spiffed up or re-slanted to make it new? We see it all the time in other markets. Disney is a prime example. They often issue re-releases or special editions of their classics. They recreate the excitement, find additional audiences, and make more sales. How can you do this as a creative arts professional? We are all artists and continually look for something new. Here are some ideas:
- If you are a pattern designer, go back to some of your older designs and remake them using different fabrics. Try a really traditional design in contemporary fabrics. Sometimes a fresh or modern look is all that is needed. Now you can re-issue and promote the pattern as a special or anniversary edition.
- If you are a teacher, take a look at those classes you have been teaching. Do you need brighter samples to post with the descriptions? Could the class titles be jazzed up a bit? Do you have some faster methods you are now using? The new class, with the jazzed-up title is now Completely Revised or Now With Speed Sewing Techniques. This made me think of food manufacturers with the “new, improved” signs on their products. If it works for them, it will work for you.
- If you are a longarm quilter, look at your samples? Are they dated? Try making a set of sample strips using some of those new threads you purchased. You can add them to existing samples, making it all look new again.
- If you are a shop owner, repurposing is easy and it is something you are probably doing on a regular basis. When was the last time you redid your displays to give a new look to your shop? Just moving your existing displays can make a difference.
- If you exhibit at trade or retail shows, you can apply this concept as you open your vending space each day to make your space look fresh.
- If you make and sell a product or notion, what can you do to update it? For example, if you sell hand-dyed fabrics, perhaps you can tweak the formula just a bit, and add a new color in a limited edition. Or take an existing color and rename it.
- If you sell finished art and it’s not moving, you may be able to reframe it. This may be more appealing to today’s buyer. Can any of your work be collaged with some of your other work.
- For those of us who write and share our work through our newsletters, we can reuse it by posting it on our blogs or on Facebook or other social media.
I am sure you have lots of ideas about how to recycle, reuse, or repurpose your existing product line. Please share them below.